THE FLYING SAUCER
The Flying Saucer is a café concept built around UFO mythology, conspiracy culture and humor.
Pointy Hat studio developed the visual identity, shaping a bold and character-driven brand that embraces absurdity rather than avoiding it. The direction leans into retro sci-fi references and dry, British-style humor - turning familiar conspiracy tropes into playful and memorable brand elements.
The identity system combines expressive typography, iconic symbols and illustrative storytelling to create a distinct personality across touchpoints. Instead of feeling like a typical café, the brand behaves like a narrative - slightly strange, self-aware and impossible to ignore.
LOGO DESIGN
ILLUSTRATIONS
˙ ˖ ✦ Thanks for wandering! ✦ ˖ ˙
