LAURÉ
LAURÉ is a dental clinic rebrand developed from the former identity of Centro Odontologai in Kaunas .
In collaboration with Prospectors agency, who defined the brand positioning and naming, Pointy Hat studio was responsible for translating the strategy into a cohesive visual identity. The direction shifts away from a purely clinical aesthetic towards a more human, refined and emotionally engaging experience.
The identity draws from natural and cultural references - such as the symbolism of the laurel, representing growth, care and achievement . Soft forms, neutral tones and subtle organic elements create a calm and trustworthy visual language that repositions the clinic as a space focused on people, not procedures.
The result is a distinctive and contemporary brand system that elevates the perception of dental care while maintaining clarity and professionalism across all touchpoints
LOGO DESIGN
BUSINESS CARD & STATIONERY
˙ ˖ ✦ Thanks for wandering! ✦ ˖ ˙
