TAURAS
Tauras is a beer brand that builds its communication around a clear and unapologetic perspective on masculinity.
In collaboration with Whatabout agency, Pointy Hat studio contributed to developing a visual direction for campaigns that explore the inner side of modern manhood. The work focuses on honest, sometimes uncomfortable themes - reflecting on emotions, expectations and everyday realities.
Through a series of visuals and messages, the campaign moves beyond stereotypes, aiming to present a more nuanced and relatable view of masculinity that resonates across different generations.
SOCIAL MEDIA DESIGN
˙ ˖ ✦ Thanks for wandering! ✦ ˖ ˙
