COOLERWORX
Coolerworx, a performance-focused automotive brand known for its precision shifters, set out to refresh its visual identity while staying true to its engineering-driven DNA.
Pointy Hat studio was tasked with refining the existing logo and developing a comprehensive brand book that would establish a clearer and more cohesive visual direction. The updated identity introduced subtle but meaningful refinements, strengthening the brand’s technical character while adding a sharper, more contemporary edge.
The project explored a visual language inspired by high-performance engineering and modern automotive culture. Although the full rollout was paused following internal changes within the marketing team, the work laid a solid foundation for the brand’s future evolution.
LOGO REDESIGN
BRANDBOOK
FONTS
TEXT STYLING
BRAND SHAPES
BRAND PATTERNS
ICONOGRAPHY
BUTTON STYLING
˙ ˖ ✦ Thanks for wandering! ✦ ˖ ˙
