CRAFT BEARINGS
Craft Bearings is a global manufacturer operating in a highly technical and competitive industrial sector.
In collaboration with Whatabout agency, Pointy Hat studio contributed to redefining the brand’s visual communication. The goal was to move away from a generic and conservative industry look towards a more distinctive and confident identity.
Through bold color, strong graphic elements and a more expressive visual language, the work helped reposition the brand as more visible, assertive and contemporary within its category.
SOCIAL MEDIA DESIGN
EXTENDING POST DESIGN
VIDEO POST DESIGN
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