COOLERWORX BLACK FRIDAY
This project presents a series of visual assets created for a Black Friday campaign.
Pointy Hat studio developed both static and motion content built around a bold and tactile visual idea - flowing black tar used as a unifying graphic element. The material-like texture adds weight, contrast and a sense of intensity, reinforcing the campaign’s aggressive and high-impact tone.
The result is a cohesive set of visuals designed to stand out in fast-paced digital environments, combining strong typography, product focus and a distinctive visual language across multiple formats.
SOCIAL MEDIA CAMPAIGN
˙ ˖ ✦ Thanks for wandering! ✦ ˖ ˙
