BSS
Cleaning services are often underestimated, yet the work requires precision, endurance and attention to detail.
In collaboration with Whatabout agency, Pointy Hat studio helped shape a visual communication direction for BSS, one of Lithuania’s leading cleaning service providers. The campaign challenged common stereotypes by portraying cleaning professionals as highly capable specialists whose work demands skill, focus and dedication.
Through bold visuals and playful exaggeration, the communication reframed everyday cleaning tasks as acts of precision and strength - celebrating the people behind the work while bringing new energy to the brand’s public image.
SOCIAL MEDIA DESIGN
COVER DESIGN
˙ ˖ ✦ Thanks for wandering! ✦ ˖ ˙
