ZEFYRA
ZEFYRA is a fragrance brand built from nothing - not just designed, but defined.
Pointy Hat studio developed the name, visual identity, website, packaging and full communication system, shaping a cohesive brand that feels premium without pretending to be something it’s not.
At its core, ZEFYRA is about perception. People don’t buy scents - they buy the illusion of a feeling. This identity leans into that truth, using restrained typography, soft color systems and controlled composition to create a sense of quiet confidence and emotional pull.
The visual language is minimal, but never empty. Every element - from the logotype inspired by a subtle wind motion to the pastel-driven palette and modular layout system - works together to maintain consistency across digital and physical touchpoints.
This is not a product brand.
It’s a constructed desire system.
It’s a constructed desire system.
LOGO DESIGN
BRANDBOOK
PRINT & SOCIAL MEDIA
˙ ˖ ✦ Thanks for wandering! ✦ ˖ ˙
