BIOVELA
Basketball is deeply woven into Lithuania’s cultural identity, making it a natural platform for brand storytelling.
In collaboration with Karuselė, a video production house, Pointy Hat studio developed the key visual and visual direction for a TV advertising campaign created for Biovela, the country’s largest and most innovative meat processing company.
The campaign aired during the FIBA World Cup broadcasts, reaching audiences at the very heart of the basketball viewing experience. This project demonstrates how a strong visual concept can connect a national passion with a brand message and translate it into a memorable campaign moment.
COVER DESIGN
VIDEO ADS
T-SHIRT DESIGN
˙ ˖ ✦ Thanks for wandering! ✦ ˖ ˙
