ZUJAI
Zujai is an egg brand built around the idea of conscious consumption and responsible farming.
Pointy Hat studio developed the brand identity and packaging system, focusing on communicating the relationship between animal welfare and product quality. The concept highlights the role of well-treated hens in producing better eggs, turning this message into a clear and engaging visual narrative.
The result is a series of illustrated packaging designs that combine warmth, clarity and purpose - encouraging consumers to make more informed and responsible choices.
PROLOGUE
LOGO DESIGN
COLOR PALETTE
PACKAGE DESIGN
˙ ˖ ✦ Thanks for wandering! ✦ ˖ ˙
